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target
/ˈtɑːɡɪt/
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noun
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1.a person, object, or place selected as the aim of an attack."the airport terminal was the target of a bomb"
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2.HISTORICALa small round shield or buckler.
verb
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select as an object of attention or attack."two men were targeted by the attackers"
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Jul 19, 2020 - A target market refers to a group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts. ... Identifying the target market is an essential step for any company in the development of a marketing plan.
Target Market Definition - What is Target Market - Shopify
www.shopify.com › encyclopedia › target-market
A target market is a group of consumers or organizations most likely to buy a company's products or services. Because those buyers are likely to want or need a company's offerings, it makes the most sense for the company to focus its marketing efforts on reaching them.